New Product Introduction process ensures success for your metal part

It can be difficult to hand over a project to a supplier after putting in so much time and effort designing a part. Wouldn’t that be easier to do if an established process was in place ensuring confidence and success from design-to-production?

Ultra offers the perfect solution with our NPI (New Product Introduction) Process which sets Design, Quality, Prototyping and Production procedures to deliver high-quality parts and meet your manufacturing goals.  It assigns accountability for improved efficiency and communicates target dates to all team members.

We have built our NPI process around the FIVE individual stages of the APQP (Advanced Product Quality Planning) standards which were developed by the AIAG (Automotive Industry Action Group).  We have customized this process to fit our industry and customers’ needs.

Product Planning & Quality Program DefinitionUnderstand customer needs & expectations
Product Design & DevelopmentEstablish control plans for prototyping & perform feasibility assessments
Process Design & DevelopmentPlan the manufacturing process
Validation of Product & ProcessPPAP Approval
Production Launch, Assessment & ImprovementContinuous improvement & corrective actions

It’s simply a check and balance system guaranteeing customer’s success for new parts and redesigns.  It eliminates design and production doubts and issues before full-scale production begins on the manufacturing floor.   The NPI process is cross-functional; providing various expertise and knowledge from Ultra’s Designers, Engineers, Toolmakers, Stamping Operators, Quality Auditors and so on!


  1. Continuous feedback on your part’s progress.
  2. Collaboration.
  3. Manufacturing process customized to your needs and goals.
  4. Improved capability to sustain customer demands.
  5. Continuous improvement focus after full-scale production has started.
  6. Dedicated project manager is your advocate.

Introduce your part to Ultra!